Introduction
Defining the success of Skillshare's instructor onboarding process is crucial for the platform's growth and user satisfaction. To approach this product success metric problem effectively, I'll follow a structured framework that covers core metrics, supporting indicators, and risk factors while considering all key stakeholders.
Framework Overview
I'll follow a simple success metrics framework covering product context, success metrics hierarchy, and strategic initiatives.
Step 1
Product Context
Skillshare's instructor onboarding process is a critical feature that enables content creators to join the platform and start sharing their expertise. This process typically involves several steps:
- Application submission
- Profile creation
- Course planning and outline
- Content creation guidance
- Course upload and review
- Launch and promotion
Key stakeholders include:
- Instructors: Seeking to share knowledge and potentially earn income
- Students: Looking for high-quality, diverse courses
- Skillshare: Aiming to grow its course catalog and user base
- Content reviewers: Ensuring course quality and platform standards
The onboarding process is crucial for Skillshare's broader strategy of becoming the go-to platform for online learning in creative fields. Compared to competitors like Udemy or Coursera, Skillshare focuses more on creative and practical skills, which influences their onboarding approach.
In terms of product lifecycle, the instructor onboarding process is in the growth stage, continuously evolving to attract more high-quality instructors and improve the experience.
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