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Introduction
To enhance Strava's route planning feature for beginners, we need to focus on simplifying the user experience while providing valuable guidance. I'll analyze the current state, identify key user segments and pain points, propose solutions, and outline a strategy for implementation and measurement.
Step 1
Clarifying Questions (5 mins)
Why it matters: Determines the complexity and type of features we should prioritize Expected answer: Primarily millennials and Gen Z, with varying fitness levels but limited experience in route planning Impact on approach: Would focus on intuitive UI and personalized recommendations
Why it matters: Helps identify if the problem is discoverability, usability, or perceived value Expected answer: Low usage among beginners, with only 20% using it regularly Impact on approach: Would prioritize onboarding and feature education
Why it matters: Ensures we build upon existing strengths while addressing weaknesses Expected answer: Social aspects and data accuracy are highly valued Impact on approach: Would integrate social features and emphasize data quality in new solutions
Why it matters: Influences the design approach and feature parity decisions Expected answer: 70% mobile, 30% desktop usage Impact on approach: Would prioritize mobile experience while ensuring key functionalities on desktop
Tip
At this point, I'd like to take a 1-minute break to organize my thoughts before diving into the next step.
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Monthly Plan
The perfect plan for PMs who are in the final leg of their interview preparation
$99.00 /month
- Access to 8,000+ PM Questions
- 10 AI resume reviews credits
- Access to company guides
- Basic email support
- Access to community Q&A
Yearly Plan
The ultimate plan for aspiring PMs, SPMs and those preparing for big-tech
$99.00 $33.00 /month
- Everything in monthly plan
- Priority queue for AI resume review
- Monthly/Weekly newsletters
- Access to premium features
- Priority response to requested question