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Introduction
Evaluating NBC's Olympic Games coverage requires a comprehensive approach to product success metrics. The Olympics represent a unique, high-stakes event for broadcasters, combining massive audience potential with significant production costs and technical challenges. To address this complex problem, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.
Framework Overview
I'll follow a simple success metrics framework covering product context, success metrics hierarchy, and strategic initiatives.
Step 1
Product Context
NBC's Olympic Games coverage is a multi-platform media product encompassing live TV broadcasts, streaming services, mobile apps, and web content. Key stakeholders include:
- Viewers: Seeking engaging, accessible coverage of their favorite events
- Advertisers: Looking for maximum exposure to target audiences
- NBC: Aiming to maximize revenue and brand prestige
- International Olympic Committee (IOC): Ensuring proper representation of the Olympic brand
The user flow typically involves viewers discovering event schedules, tuning in to live broadcasts or streams, engaging with supplementary content, and potentially sharing moments on social media. This coverage fits into NBC's broader strategy of dominating major sporting events and driving engagement across multiple platforms.
Compared to competitors like ESPN or CBS, NBC's Olympic coverage is distinguished by its exclusive rights and comprehensive approach. The product is in a mature stage but faces ongoing challenges in adapting to changing viewer habits and technologies.
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