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Introduction
The decline in NBC's Sunday Night Football broadcast ratings by 8% compared to last season is a significant issue that requires careful analysis. As we delve into this product root cause analysis, we'll systematically examine various factors that could contribute to this ratings drop, considering both internal and external influences on viewership.
Framework overview
This analysis follows a structured approach covering issue identification, hypothesis generation, validation, and solution development.
Step 1
Clarifying Questions (3 minutes)
Why it matters: This helps identify if the decline is consistent or tied to specific events. Expected answer: The comparison is for the entire season so far. Impact on approach: A consistent decline would suggest systemic issues, while fluctuations might point to game-specific factors.
Why it matters: Star power and team popularity can significantly impact viewership. Expected answer: There have been some changes in team schedules and player trades. Impact on approach: This would lead us to analyze the impact of team/player popularity on ratings.
Why it matters: Changes in measurement methodology could affect the reported numbers. Expected answer: No significant changes in rating measurement methods. Impact on approach: This would rule out methodological issues and focus our analysis on actual viewership trends.
Why it matters: Accessibility can directly impact viewership numbers. Expected answer: Some new streaming options have been introduced. Impact on approach: We'd need to investigate how these new options might be affecting traditional broadcast ratings.
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