.png){kind=logo}
Introduction
The sudden 20% decrease in NBC's Today Show viewership during July presents a complex challenge that requires a systematic approach to uncover the root cause. As we delve into this issue, we'll examine various factors that could contribute to such a significant drop in audience engagement. Our analysis will cover both internal and external elements, considering the show's content, production, competition, and broader market trends.
Framework overview
This analysis follows a structured approach covering issue identification, hypothesis generation, validation, and solution development.
Step 1
Clarifying Questions (3 minutes)
Why it matters: Seasonal patterns could explain the drop and inform our approach. Expected answer: July often sees lower viewership due to summer vacations. Impact on approach: If confirmed, we'd focus on comparing to previous Julys rather than adjacent months.
Why it matters: Internal changes could directly impact viewer engagement. Expected answer: No major changes in format or key personnel. Impact on approach: If changes occurred, we'd investigate their reception and impact.
Why it matters: Identifying affected segments could point to specific issues. Expected answer: The drop is more pronounced in certain age groups or regions. Impact on approach: We'd focus on understanding why these segments are disengaging.
Why it matters: External factors could be drawing viewers away. Expected answer: A competitor launched a new segment targeting a key demographic. Impact on approach: We'd analyze the competitor's offering and our differentiation strategy.
Subscribe to access the full answer
Monthly Plan
The perfect plan for PMs who are in the final leg of their interview preparation
$99.00 /month
- Access to 8,000+ PM Questions
- 10 AI resume reviews credits
- Access to company guides
- Basic email support
- Access to community Q&A
Yearly Plan
The ultimate plan for aspiring PMs, SPMs and those preparing for big-tech
$99.00 $33.00 /month
- Everything in monthly plan
- Priority queue for AI resume review
- Monthly/Weekly newsletters
- Access to premium features
- Priority response to requested question