Introduction
Evaluating Skillshare's mobile app user engagement is crucial for understanding the product's success and identifying areas for improvement. To approach this product success metrics problem effectively, I'll follow a structured framework that covers core metrics, supporting indicators, and risk factors while considering all key stakeholders.
I'll follow a simple success metrics framework covering product context, success metrics hierarchy, and strategic initiatives.
Step 1
Product Context
Skillshare is an online learning platform that offers thousands of classes in creative fields like design, photography, and writing. The mobile app extends this experience to smartphones and tablets, allowing users to learn on-the-go.
Key stakeholders include:
- Users (learners and teachers)
- Content creators
- Skillshare's product and engineering teams
- Investors and company leadership
User flow:
- App launch and login
- Browse/search for classes
- Enroll in a class
- Watch video lessons
- Complete projects
- Engage with community (comments, discussions)
The mobile app fits into Skillshare's broader strategy of making learning accessible anytime, anywhere. It competes with other online learning platforms like Udemy and Coursera, but focuses more on creative skills and project-based learning.
In terms of product lifecycle, the Skillshare mobile app is in the growth stage. It has an established user base but is continually expanding its features and reach.
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