what metrics would you use to evaluate strava's social sharing functionality?

Introduction

Evaluating Strava's social sharing functionality requires a comprehensive approach to product success metrics. To address this challenge effectively, I'll follow a structured framework that covers core metrics, supporting indicators, and risk factors while considering all key stakeholders. This approach will allow us to gain a holistic view of the feature's performance and impact on Strava's overall ecosystem.

Step 1

Product Context

Strava's social sharing functionality is a core feature of the fitness tracking app that allows users to share their workouts, routes, and achievements with their network of friends and followers. This feature is crucial for fostering community engagement and motivation among athletes.

Key stakeholders include:

1. Users (athletes)
2. Strava product team
3. Advertisers and partners
4. Investors

The user flow typically involves:

1. Completing a workout
2. Reviewing and editing activity details
3. Choosing sharing options (e.g., privacy settings, platforms)
4. Adding comments or photos
5. Posting the activity to their Strava feed and other connected platforms

This feature aligns with Strava's broader strategy of building a social network for athletes, differentiating it from other fitness tracking apps. Compared to competitors like MapMyRun or Runkeeper, Strava's social features are more robust and central to the user experience.

In terms of product lifecycle, the social sharing functionality is in the maturity stage, having been a core feature for several years. However, there's ongoing innovation in this area to maintain engagement and competitiveness.