How might Behaviour Interactive expand the customization options for characters in Meet Your Maker to increase player creativity and engagement?

Introduction

To expand the customization options for characters in Meet Your Maker and increase player creativity and engagement, we need to carefully analyze the current state of the game, understand our users' needs, and develop innovative solutions that align with Behaviour Interactive's goals. I'll approach this challenge systematically, focusing on user segmentation, pain point analysis, solution generation, and measurement strategies.

Step 1

Clarifying Questions (5 mins)

• Looking at the game's genre and mechanics, I'm thinking Meet Your Maker might be in a growth phase where player retention is crucial. Could you share where we are in the game's lifecycle and what key metrics are driving this customization initiative?

Why it matters: Determines if we should focus on attracting new players or retaining existing ones. Expected answer: Early growth phase with a focus on increasing player engagement and retention. Impact on approach: Would prioritize depth of customization options over breadth to keep core players engaged.

• Considering the game's unique blend of building and raiding, I'm curious about the current balance between these two aspects in terms of customization. Can you provide insights into how players currently engage with character customization in both building and raiding scenarios?

Why it matters: Helps identify which game mode might benefit most from expanded customization. Expected answer: Customization is currently more focused on the building aspect, with less emphasis on raider customization. Impact on approach: Would explore ways to enhance raider customization to create a more balanced experience.

• Given the competitive nature of the game, I'm wondering about the social aspects of character customization. How do players currently share or showcase their customized characters, and what role does this play in the community?

Why it matters: Determines the importance of social features in driving engagement through customization. Expected answer: Limited social sharing features for customized characters, with potential for improvement. Impact on approach: Would consider integrating stronger social elements into the customization system.

• Thinking about the game's monetization strategy, I'm curious about the current role of character customization in this area. Could you share how customization options are currently monetized, if at all, and what the player response has been?

Why it matters: Helps balance player engagement with potential revenue opportunities. Expected answer: Some premium customization options available, with mixed player reception. Impact on approach: Would explore ways to introduce valuable customization options that players are willing to pay for without compromising game balance.