What features could 98point6 add to its mobile app to make tracking medication adherence easier for patients?

Introduction

To improve medication adherence tracking in 98point6's mobile app, we need to focus on user-centric features that simplify the process and enhance engagement. I'll outline a strategic approach to address this challenge, considering user needs, technical feasibility, and business impact.

Step 1

Clarifying Questions (5 mins)

• Looking at the product context, I'm thinking about the current user base and their specific needs. Could you provide more information about the primary user demographics and their most common medication adherence challenges?

Why it matters: This helps tailor features to address the most pressing user needs. Expected answer: Diverse user base, with a significant portion being older adults managing chronic conditions. Impact on approach: Would focus on simplicity and accessibility in feature design.

• Considering user behavior, I'm curious about the current engagement patterns with the app. What's the average frequency of app opens per user, and how does this correlate with medication adherence rates?

Why it matters: Helps determine if we need to focus on increasing app engagement or optimizing existing interactions. Expected answer: Users open the app 2-3 times a week, with higher adherence correlated to more frequent use. Impact on approach: Would explore features that encourage daily app engagement.

• Examining the product lifecycle, where does medication adherence tracking currently sit in terms of feature maturity and user adoption?

Why it matters: Influences whether we should refine existing features or introduce entirely new ones. Expected answer: Basic tracking exists but has low adoption and engagement rates. Impact on approach: Would focus on enhancing existing features and improving user onboarding.

• Considering company alignment, what are the key business metrics that this improvement initiative is expected to impact?

Why it matters: Ensures our solution aligns with broader company goals. Expected answer: Aiming to increase user retention rates and expand partnerships with healthcare providers. Impact on approach: Would prioritize features that demonstrate clear value to both users and potential partners.