What features could be added to Bibit's mobile app to improve user engagement and financial literacy?

Introduction

To improve user engagement and financial literacy on Bibit's mobile app, we need to identify key features that align with user needs and the company's goals. I'll analyze the current situation, identify user segments, explore pain points, and propose solutions that can drive meaningful impact.

Step 1

Clarifying Questions (5 mins)

• Looking at Bibit's position in the market, I'm thinking it might be targeting younger, tech-savvy users new to investing. Could you confirm the primary target audience and their key characteristics?

Why it matters: Determines the complexity and educational level of features we should consider. Expected answer: Primarily millennials and Gen Z, new to investing. Impact on approach: Would focus on gamification and basic financial education.

• Considering the goal of improving financial literacy, I'm curious about the current user journey. What are the main touchpoints where users engage with educational content, and how frequently do they interact with these features?

Why it matters: Helps identify gaps in the current educational offerings. Expected answer: Limited educational content, mainly in onboarding and occasional push notifications. Impact on approach: Would suggest integrating more frequent, interactive learning opportunities.

• Given the focus on engagement, I'm wondering about the current retention metrics. What's the average user lifetime, and at what points do we see the highest drop-off rates?

Why it matters: Identifies critical points where we need to improve engagement. Expected answer: 3-month average lifetime, highest drop-off after first month. Impact on approach: Would prioritize features that encourage regular app usage in the first month.

• Considering the competitive landscape, how does Bibit currently differentiate itself from other investment apps in terms of features and user experience?

Why it matters: Helps identify unique selling points and areas for improvement. Expected answer: User-friendly interface, but limited advanced features compared to competitors. Impact on approach: Would focus on enhancing unique aspects while introducing competitive features.