What features could Blis add to its Audience Explorer tool to provide deeper consumer insights?

Introduction

To enhance Blis's Audience Explorer tool with deeper consumer insights, we need to carefully analyze user needs, market trends, and technological capabilities. I'll outline a strategic approach to identify and prioritize potential features that could significantly improve the tool's value proposition.

Step 1

Clarifying Questions (5 mins)

• Looking at Blis's position in the location-based advertising technology space, I'm curious about the current market dynamics. Could you share more about how Audience Explorer fits into Blis's broader product ecosystem and what specific pain points it's currently addressing for marketers?

Why it matters: This helps us understand the tool's strategic importance and areas for potential expansion. Expected answer: Audience Explorer is a core offering, helping marketers analyze location data for targeted campaigns. Impact on approach: Would focus on enhancing data granularity and cross-platform integration.

• Considering the evolving privacy landscape, I'm wondering about the data sources and methodologies Audience Explorer currently uses. Can you elaborate on how the tool collects and processes consumer data, and what challenges or limitations you're facing in this area?

Why it matters: Privacy concerns could significantly impact feature development and data utilization. Expected answer: Reliance on first-party data and anonymized location signals, with challenges in data depth. Impact on approach: Would prioritize features that maximize insights from limited data sets and explore privacy-preserving technologies.

• Given the rapid pace of change in consumer behavior, especially post-pandemic, I'm interested in understanding how frequently Audience Explorer's insights are updated. What's the current refresh rate for data, and how does this align with user expectations?

Why it matters: Determines if we need to focus on real-time capabilities or more in-depth, less frequent analyses. Expected answer: Data is updated weekly, but users are requesting more frequent updates. Impact on approach: Would explore features for real-time data processing and predictive analytics.

• Thinking about the competitive landscape, I'm curious about Audience Explorer's unique selling points. What features or capabilities set it apart from other consumer insight tools in the market?

Why it matters: Helps identify areas of strength to build upon and weaknesses to address. Expected answer: Strong in location-based insights, but lacking in cross-channel data integration. Impact on approach: Would focus on enhancing cross-channel capabilities while maintaining location data strength.