How might Informa Plc improve its business intelligence reports to provide more actionable insights for decision-makers?

Introduction

To improve Informa Plc's business intelligence reports for more actionable insights, we need to thoroughly analyze the current product, user needs, and market trends. I'll approach this by first clarifying key aspects of the product and its users, then segmenting our audience, identifying pain points, generating solutions, and finally prioritizing and measuring our improvements.

Step 1

Clarifying Questions

• Looking at Informa's position as a leading business intelligence provider, I'm curious about the primary industries they serve. Could you share which sectors are currently the largest consumers of Informa's reports?

Why it matters: This helps us tailor our improvements to the most impactful industries. Expected answer: Financial services, healthcare, and technology are the top sectors. Impact on approach: We'd focus on enhancing features most relevant to these industries.

• Considering the evolving nature of business intelligence, I'm wondering about the current data sources and update frequency. How often are Informa's reports typically updated, and what's the range of data sources they incorporate?

Why it matters: Determines if we need to focus on real-time capabilities or depth of analysis. Expected answer: Reports are updated weekly, drawing from both proprietary and public data sources. Impact on approach: We might explore ways to increase update frequency or expand data sources.

• Given the importance of user experience in data consumption, I'm interested in understanding how decision-makers currently interact with the reports. What are the primary platforms or formats through which users access Informa's intelligence?

Why it matters: Guides our focus on improving specific platforms or introducing new formats. Expected answer: Primarily through a web portal, with some PDF exports and mobile access. Impact on approach: We could explore enhancing mobile capabilities or introducing new interactive features.

• Considering the competitive landscape, I'm curious about Informa's unique value proposition. What do users consistently cite as the main reason they choose Informa over competitors?

Why it matters: Helps us build on existing strengths while addressing weaknesses. Expected answer: Depth of industry-specific analysis and reliability of data. Impact on approach: We'd focus on further enhancing these strengths while improving areas like user interface or customization.