Introduction
To improve employee well-being and productivity through JLL's workplace experience app, we need to identify innovative features that address key pain points and leverage emerging technologies. I'll analyze user segments, prioritize pain points, generate solutions, and propose metrics to measure success. Let's dive in.
Step 1
Clarifying Questions
Why it matters: Determines the focus of our feature improvements Expected answer: Primarily office workers in corporate settings, using the app for desk booking, meeting room reservations, and workplace navigation Impact on approach: Would tailor solutions to office-centric needs vs. remote work features
Why it matters: Indicates whether we need to focus on activation or retention Expected answer: DAU/MAU ratio of around 40%, indicating room for improvement in daily engagement Impact on approach: Would prioritize features that drive daily usage and habit formation
Why it matters: Helps determine if we should focus on acquisition or optimization Expected answer: 60% of properties use the app, with plans for further expansion Impact on approach: Would balance new user onboarding features with improvements for existing users
Why it matters: Ensures our feature improvements align with company-wide initiatives Expected answer: JLL aims to differentiate its property management services through tech-enabled workplace experiences Impact on approach: Would focus on innovative features that showcase JLL's commitment to cutting-edge workplace solutions
Now that we've established some context, let's take a brief moment to organize our thoughts before moving on to user segmentation.
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