What features could be added to Peakon's analytics dashboard to make it more user-friendly for managers?

Introduction

To improve Peakon's analytics dashboard for managers, we need to focus on enhancing user-friendliness while maintaining the depth of insights the platform provides. I'll outline a strategic approach to identify key pain points and propose innovative solutions that align with both user needs and business objectives.

Step 1

Clarifying Questions

• Looking at Peakon's position in the employee engagement space, I'm curious about the primary use cases for managers. Could you share more about how managers typically interact with the dashboard and what key decisions they're making based on the data?

Why it matters: This helps us focus on the most impactful areas for improvement. Expected answer: Managers use it for team performance tracking, identifying engagement trends, and action planning. Impact on approach: Would prioritize features that streamline these core activities.

• Considering the evolving nature of work, especially with remote and hybrid models, how has this affected managers' needs from the Peakon dashboard? Are there any new data points or insights they're seeking?

Why it matters: Ensures our improvements are future-focused and address emerging needs. Expected answer: Increased demand for remote work insights and well-being metrics. Impact on approach: Would explore features that provide deeper insights into distributed team dynamics.

• In terms of user behavior, are managers primarily accessing the dashboard via desktop or mobile? And how frequently are they interacting with it?

Why it matters: Influences the design approach and feature prioritization. Expected answer: Primarily desktop, weekly or bi-weekly usage. Impact on approach: Would focus on desktop experience but ensure mobile compatibility for quick checks.

• Regarding Peakon's product lifecycle and market position, where do we stand in terms of market share and customer retention? Are we looking to expand features for existing users or attract new segments?

Why it matters: Determines if we focus on deepening engagement or expanding reach. Expected answer: Strong market position, focusing on retention and upselling. Impact on approach: Would prioritize advanced features that add value for long-term users.