What features could SEEK add to its company profile pages to give job seekers better insights into workplace culture?

Introduction

To improve SEEK's company profile pages and provide job seekers with better insights into workplace culture, we need to carefully consider the user experience, data sources, and potential features that can offer meaningful cultural information. I'll outline a strategic approach to address this challenge, focusing on user needs, data integrity, and innovative solutions.

Step 1

Clarifying Questions (5 mins)

• Looking at the product context, I'm thinking SEEK might be facing increased competition from platforms that offer more detailed company insights. Could you share how SEEK's company profiles currently compare to competitors in terms of cultural information?

Why it matters: Determines the gap we need to fill and potential differentiation opportunities. Expected answer: SEEK's profiles are more basic, focusing on job listings and company overview. Impact on approach: Would focus on unique, high-value cultural insights to differentiate.

• Considering user behavior, I'm curious about how job seekers currently interact with company profiles. What's the average time spent on these pages, and what sections receive the most engagement?

Why it matters: Helps prioritize where to add new features for maximum impact. Expected answer: Users spend 2-3 minutes on average, focusing mainly on job listings and basic company info. Impact on approach: Would aim to increase engagement time and expand high-traffic sections with cultural insights.

• Thinking about data sources, I'm wondering about SEEK's current relationships with companies. Do we have direct partnerships that could facilitate gathering more in-depth cultural information?

Why it matters: Influences the feasibility and approach to collecting accurate cultural data. Expected answer: SEEK has partnerships with larger companies but limited data sharing for cultural insights. Impact on approach: Would explore both partnership expansion and alternative data collection methods.

• Considering the product lifecycle, where does SEEK see the most growth potential? Are we looking to attract more job seekers, more companies, or increase engagement from existing users?

Why it matters: Aligns feature development with overall business strategy. Expected answer: Focus is on increasing engagement and retention of existing users. Impact on approach: Would prioritize features that encourage repeat visits and deeper exploration of company profiles.