Introduction
To increase collaboration among tenants at MaRS Discovery District's coworking spaces, we need to explore innovative features that foster interaction, knowledge sharing, and synergy. I'll analyze the current ecosystem, identify key pain points, and propose solutions that align with MaRS' mission of driving innovation and economic growth.
Step 1
Clarifying Questions (5 mins)
Why it matters: Determines the types of collaboration we should foster Expected answer: Wide range of tech startups, established companies, and research institutions Impact on approach: Would focus on cross-industry pollination and stage-specific networking
Why it matters: Influences the types of features needed (physical vs. digital) Expected answer: Hybrid model with 60% in-person, 40% remote on average Impact on approach: Would prioritize solutions that bridge physical and digital collaboration
Why it matters: Identifies gaps and opportunities for improvement Expected answer: Some networking events, shared spaces, but limited structured collaboration programs Impact on approach: Would focus on enhancing existing programs and introducing new, targeted initiatives
Why it matters: Ensures new features align with and enhance MaRS' competitive advantage Expected answer: Strong industry connections, access to funding, and specialized resources Impact on approach: Would leverage these strengths in designing collaboration features
Let's take a brief moment to organize our thoughts before moving on to user segmentation.
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