What features could be added to Julo's mobile app to increase customer engagement?

Introduction

To increase customer engagement for Julo's mobile app, we need to identify key features that will enhance user experience, drive retention, and promote more frequent interactions. I'll approach this challenge by first understanding our users and their pain points, then generating and prioritizing solutions that align with Julo's business objectives and technical capabilities.

Step 1

Clarifying Questions (5 mins)

• Looking at the fintech landscape, I'm thinking Julo might be operating in a competitive market with evolving user needs. Could you share more about Julo's current market position and primary value proposition?

Why it matters: Determines if we focus on differentiation or enhancing core offerings Expected answer: Mid-tier player with a focus on accessible financial services Impact on approach: Would prioritize unique features that leverage Julo's strengths

• Considering user behavior in financial apps, I'm curious about Julo's current engagement metrics. What are the key performance indicators we're looking to improve, and do we have any specific targets?

Why it matters: Helps align feature development with measurable goals Expected answer: Aiming to increase daily active users by 30% and session duration by 20% Impact on approach: Would focus on features that drive frequent, meaningful interactions

• Given the importance of trust in financial services, I'm wondering about Julo's current user satisfaction and retention rates. Can you provide insights into these metrics and any specific pain points we've identified?

Why it matters: Informs whether to prioritize fixing issues or expanding capabilities Expected answer: Good satisfaction but room for improvement in long-term retention Impact on approach: Would balance addressing existing pain points with new engagement features

• Considering the rapid pace of fintech innovation, I'm interested in Julo's product roadmap. Are there any upcoming major releases or strategic shifts that this engagement initiative should align with?

Why it matters: Ensures new features complement broader product strategy Expected answer: Planning to expand into investment products within the next year Impact on approach: Would consider features that lay groundwork for future offerings