What features could Reforge add to its Executive Strategy program to increase participant engagement?

Introduction

To increase participant engagement in Reforge's Executive Strategy program, we need to identify and implement features that enhance the learning experience, foster community interaction, and provide tangible value to executives. I'll approach this challenge by first clarifying our understanding of the current program, then analyzing user segments and pain points, before proposing and evaluating potential solutions.

Step 1

Clarifying Questions

• Looking at the product context, I'm thinking Reforge's Executive Strategy program might be targeting senior leaders who are time-constrained but seeking high-impact learning. Could you help me understand the primary user base and their key motivations for enrolling in this program?

Why it matters: This will help us tailor features to the specific needs and constraints of our target audience. Expected answer: Senior executives from tech and high-growth companies looking to enhance their strategic decision-making skills. Impact on approach: Would focus on features that provide concise, actionable insights and facilitate peer learning.

• Considering the program's structure, I'm curious about the current engagement metrics. What are the main touchpoints for participants, and where do we see the highest drop-off in engagement?

Why it matters: Identifies areas of the program that need the most improvement. Expected answer: Highest engagement in live sessions, lowest in asynchronous discussions and assignments. Impact on approach: Would prioritize features that enhance asynchronous engagement and create more interactive elements.

• Given the evolving nature of executive education, I'm wondering about the competitive landscape. How does Reforge's Executive Strategy program currently differentiate itself, and what emerging trends are we seeing in this space?

Why it matters: Helps us identify unique selling points and areas for innovation. Expected answer: Differentiated by practical, immediately applicable content and access to a high-caliber network. Emerging trends include personalized learning paths and AI-driven insights. Impact on approach: Would focus on leveraging Reforge's strengths while incorporating cutting-edge technologies to stay ahead.

• Thinking about the broader business context, I'd like to understand how this program fits into Reforge's overall strategy. What are the key business objectives for improving this program, beyond just increasing engagement?

Why it matters: Ensures our solutions align with company-wide goals and create long-term value. Expected answer: Objectives include increasing retention rates, driving word-of-mouth referrals, and establishing Reforge as the go-to platform for executive education in tech. Impact on approach: Would prioritize features that not only boost engagement but also support these broader business objectives.