What features could Skillsoft add to its Percipio learning platform to increase user engagement and retention?

Introduction

To increase user engagement and retention on Skillsoft's Percipio learning platform, we need to identify key features that will enhance the user experience and provide more value to our learners. I'll approach this challenge by first understanding our users and their pain points, then generating and prioritizing solutions that align with Skillsoft's goals and market position.

Step 1

Clarifying Questions (5 mins)

• Looking at Percipio's position in the e-learning market, I'm curious about our primary user base. Could you tell me more about who our main users are and what types of skills or content they're most interested in?

Why it matters: This helps us tailor features to our core audience's needs. Expected answer: Primarily working professionals seeking to upskill in business, technology, and leadership areas. Impact on approach: Would focus on features that support career advancement and practical skill application.

• Considering the competitive landscape in online learning, I'm wondering about our current user engagement metrics. What are our key performance indicators for engagement, and how do we compare to industry benchmarks?

Why it matters: Identifies specific areas where we need to improve engagement. Expected answer: Average time spent on platform is lower than desired; course completion rates are around industry average. Impact on approach: Would prioritize features that increase time spent learning and course completion rates.

• Given the rapid changes in learning technology, I'm interested in understanding our current product lifecycle stage. Where does Percipio stand in terms of market penetration and feature maturity?

Why it matters: Determines if we should focus on growth, optimization, or innovation. Expected answer: Established product with good market share, but facing increased competition from newer platforms. Impact on approach: Would balance optimizing existing features with introducing innovative learning experiences.

• Considering Skillsoft's broader business objectives, how does improving Percipio's engagement and retention align with the company's strategic goals?

Why it matters: Ensures our product improvements support overall company direction. Expected answer: Critical for maintaining market leadership and expanding into new market segments. Impact on approach: Would consider features that not only engage current users but also attract new user segments.