How might Compass Group redesign its reusable container program to increase adoption and reduce single-use plastic waste in university dining halls?

Introduction

To address Compass Group's challenge of increasing adoption and reducing single-use plastic waste in university dining halls through their reusable container program, we need to analyze the current situation, identify key pain points, and develop innovative solutions. I'll approach this by examining user segments, analyzing pain points, generating solutions, and proposing metrics for success.

Step 1

Clarifying Questions (5 mins)

• Looking at the context, I'm thinking about the current adoption rate of the reusable container program. Could you share what percentage of students are currently participating in the program?

Why it matters: This will help us understand the scale of the challenge and set realistic goals for improvement. Expected answer: Around 20-30% of students are currently using the program. Impact on approach: A low adoption rate would suggest focusing on awareness and incentives, while a higher rate might indicate a need for operational improvements.

• Considering the environmental impact, I'm curious about the current reduction in single-use plastic waste. Do we have data on how much plastic waste has been reduced since the program's inception?

Why it matters: This information will help us quantify the program's impact and set targets for further reduction. Expected answer: The program has reduced plastic waste by approximately 15-20% in participating dining halls. Impact on approach: A significant reduction would suggest doubling down on the current approach, while a minimal reduction might indicate a need for a complete redesign.

• Thinking about user experience, I'm wondering about the main friction points in the current system. What are the top complaints or issues reported by students using the program?

Why it matters: Understanding current pain points is crucial for designing effective solutions. Expected answer: Common issues include forgetting to return containers, inconvenient return locations, and concerns about cleanliness. Impact on approach: This would guide our focus on specific areas of the user journey for improvement.

• Considering the university ecosystem, I'm interested in understanding the level of support from university administration. How aligned are university policies and initiatives with the goals of this program?

Why it matters: Administrative support can significantly impact the program's success and potential for expansion. Expected answer: There's moderate support, with some sustainability initiatives in place, but room for stronger alignment. Impact on approach: Strong support would allow for more ambitious solutions, while limited support might require focusing on grassroots efforts and student engagement.