How might Tegus improve its search functionality to help clients find relevant information more quickly and efficiently?

Introduction

Tegus, a leading expert network and primary research platform, is looking to enhance its search functionality to help clients find relevant information more quickly and efficiently. This improvement is crucial for maintaining Tegus' competitive edge in the market intelligence space. I'll approach this challenge by analyzing user segments, identifying pain points, generating solutions, and proposing metrics for success.

Step 1

Clarifying Questions (5 mins)

• Looking at Tegus' position in the market intelligence space, I'm thinking about the primary use cases for their search functionality. Could you elaborate on the main types of information clients are typically searching for, and how this varies across different user roles or industries?

Why it matters: Helps tailor the search improvement to meet specific user needs. Expected answer: Clients primarily search for industry trends, company-specific insights, and expert opinions across various sectors. Impact on approach: Would focus on improving search categorization and filtering options.

• Considering the evolving nature of market intelligence, I'm curious about the current data sources and content types available in Tegus' platform. Can you share more about the range of content (e.g., transcripts, reports, real-time data) that users can search through, and if there are plans to expand these in the near future?

Why it matters: Determines the scope and complexity of the search functionality needed. Expected answer: Currently includes expert call transcripts and company filings, with plans to integrate more real-time data sources. Impact on approach: Would prioritize a flexible search architecture that can accommodate diverse and expanding content types.

• Given the critical role of search in Tegus' platform, I'm interested in understanding the current user satisfaction levels and key pain points with the existing search functionality. Do we have any specific metrics or user feedback that highlight areas for improvement?

Why it matters: Helps identify the most pressing issues to address in the search improvement. Expected answer: User feedback indicates difficulties in finding relevant information quickly, especially for complex queries. Impact on approach: Would focus on improving search accuracy and introducing advanced search features.

• Thinking about Tegus' competitive landscape, I'm wondering about the unique value propositions that set Tegus apart. How does the current search functionality compare to competitors, and are there any industry benchmarks or best practices we should be aiming to meet or exceed?

Why it matters: Helps position the search improvement within the broader competitive context. Expected answer: Tegus excels in the depth of expert insights but lags in search speed and precision compared to some competitors. Impact on approach: Would prioritize innovations that leverage Tegus' unique content while addressing speed and accuracy issues.