How would you improve OLX Delivery in Poland for casual sellers?

Introduction

OLX Poland is one of OLX Group's largest markets, and OLX Delivery (Przesyłka OLX) is how it turned a local, meet-in-person classifieds site into a nationwide shipped marketplace. The buyer pays online, the money is held until the parcel arrives, and the seller drops the item at a parcel locker or courier point. Casual sellers, the people clearing out a wardrobe or selling a used pram, are the backbone of supply, but many still prefer cash pickups and never switch on delivery. The prompt asks how we would improve OLX Delivery for casual sellers. I'll clarify the scope, segment sellers, map the selling journey, generate and prioritise solutions, and define success metrics.

Step 1

Clarifying Questions (5 mins)

• What is the business goal: more delivery-enabled listings or more completed shipped transactions?

• Hypothetical answer: Completed shipped transactions, because they generate delivery fees and protect buyers.
• Impact: We optimise the whole funnel, not only the opt-in toggle.

• Who pays the delivery fee today?

• Hypothetical answer: The buyer pays shipping and a small buyer-protection fee; sellers pay nothing for standard listings.
• Impact: Seller friction is about effort and uncertainty, not money.

• Which categories?

• Hypothetical answer: Fashion, kids' items, electronics and home goods. Cars, real estate and jobs are separate verticals.
• Impact: We can assume small and medium parcels.

• Known problem?

• Hypothetical answer: About half of casual sellers in eligible categories leave delivery switched off, and roughly one in eight accepted delivery orders is never shipped.
• Impact: Two problems: opt-in and fulfilment.