how would you measure the success of snap's stories feature?

Introduction

Measuring the success of Snap's Stories feature is crucial for understanding its impact on user engagement and the overall health of the Snapchat platform. To approach this product success metrics problem effectively, I will follow a simple product success metric framework. I'll cover core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

Snap's Stories feature allows users to share photos and videos that disappear after 24 hours. It's a core component of the Snapchat app, designed to increase user engagement and time spent on the platform.

Key stakeholders include:

• Users: Want to share and consume ephemeral content
• Advertisers: Seek to reach engaged audiences
• Snap Inc.: Aims to grow user base and revenue

User flow:

1. Create content: Users capture photos/videos or upload from camera roll
2. Edit and enhance: Add filters, text, stickers, or drawings
3. Share: Post to My Story or send to specific friends
4. View: Users can watch their friends' stories or discover content from brands and influencers

Stories fits into Snap's broader strategy of being a camera-first communication platform, differentiating itself from text-based social media. While similar features exist on platforms like Instagram and Facebook, Snapchat's Stories were the original and remain popular among younger demographics.

Product Lifecycle Stage: Mature. Stories have been a core feature since 2013 and have undergone several iterations and improvements.