what metrics would you use to evaluate snap's snapchat discover content?

Introduction

Evaluating Snapchat Discover content metrics is crucial for understanding the success of this key feature within Snap's ecosystem. To approach this product success metrics problem effectively, I'll follow a structured framework that covers core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

Snapchat Discover is a content platform within the Snapchat app that showcases short-form, vertical video content from publishers, creators, and Snap's own production teams. Key stakeholders include users seeking entertaining content, publishers/creators looking to reach audiences, advertisers wanting to engage users, and Snap itself aiming to drive engagement and revenue.

The user flow typically involves:

1. Opening the Snapchat app
2. Navigating to the Discover tab
3. Browsing and selecting content
4. Viewing videos, often with interactive elements or ads
5. Potentially sharing or subscribing to channels

Discover fits into Snap's broader strategy of becoming a central hub for visual communication and entertainment, particularly for younger demographics. It competes with platforms like TikTok and Instagram Reels for user attention and time spent.

In terms of product lifecycle, Discover is in the growth/maturity stage, having been introduced in 2015 and continuously evolved since then.