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Introduction
A 15% drop in YouTube video engagement over two weeks is a significant issue that requires immediate attention. As the new product manager, I'll approach this problem systematically to identify, validate, and address the root cause while considering both short-term fixes and long-term strategic implications.
Framework overview
This analysis follows a structured approach covering issue identification, hypothesis generation, validation, and solution development.
Step 1
Clarifying Questions (3 minutes)
Why these questions matter: They help establish a clear baseline and context for the problem, ensuring we're not missing any obvious factors.
Hypothetical answers:
- Engagement is measured by watch time, likes, comments, and shares
- The drop is consistent across user segments but more pronounced in mobile users
- A minor UI update was rolled out three weeks ago
- No significant changes in user feedback or behavior patterns noted
- No changes to engagement definition or measurement
- No major technical issues reported
Impact on approach: These answers would guide us to focus on mobile users and investigate potential UI-related issues while also considering broader factors affecting all users.
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