How can Glassdoor enhance its salary comparison tool to provide more personalized insights for job seekers?

Introduction

To enhance Glassdoor's salary comparison tool for more personalized insights, we need to dive deep into user needs, current pain points, and potential innovative solutions. I'll outline a comprehensive approach to improve this critical feature, focusing on delivering tailored value to job seekers while considering Glassdoor's broader ecosystem.

Step 1

Clarifying Questions (5 mins)

• Looking at the product context, I'm thinking about the primary use cases for the salary comparison tool. Could you help me understand the main scenarios in which users typically engage with this feature?

Why it matters: Determines the core value proposition and areas for personalization Expected answer: Job search, salary negotiations, career planning Impact on approach: Would focus on enhancing these specific use cases

• Considering user behavior, I'm curious about cross-platform usage patterns. How do users typically interact with the salary comparison tool across different devices (mobile vs. desktop)?

Why it matters: Influences the design and functionality of personalized features Expected answer: Higher mobile usage for quick lookups, desktop for in-depth analysis Impact on approach: Would prioritize mobile-first design for key personalization features

• Examining Glassdoor's position in the market, I'm wondering about the unique value proposition of the salary comparison tool. How does it currently differentiate from competitors like LinkedIn or PayScale?

Why it matters: Helps identify areas for innovation and further differentiation Expected answer: Larger dataset, industry-specific insights, company reviews integration Impact on approach: Would focus on leveraging these strengths for personalization

• Considering the product lifecycle, where is the salary comparison tool in terms of maturity, and what key metrics are driving this improvement initiative?

Why it matters: Determines if we optimize for growth, retention, or feature expansion Expected answer: Mature product with focus on user engagement and retention Impact on approach: Would prioritize advanced personalization features to increase stickiness