Introduction
Measuring the success of Skillshare's online class platform requires a comprehensive approach that considers multiple stakeholders and various aspects of the product. To effectively evaluate this online learning platform, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.
I'll follow a simple success metrics framework covering product context, success metrics hierarchy.
Step 1
Product Context
Skillshare is an online learning community offering thousands of classes in design, business, technology, and more. The platform connects students with expert instructors through video-based courses and interactive projects.
Key stakeholders include:
- Students seeking to learn new skills
- Instructors creating and monetizing courses
- Skillshare as a company (revenue, growth)
- Investors looking for business performance
User flow:
- Browse/search for classes
- Enroll in a class
- Watch video lessons
- Complete projects/assignments
- Engage with instructor/peers
- Finish course and leave review
Skillshare fits into the broader strategy of democratizing education and fostering a community of lifelong learners. It competes with platforms like Udemy and Coursera but focuses more on creative skills and project-based learning.
Product Lifecycle Stage: Growth - Skillshare has established its core offering but continues to expand its user base and course catalog.
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