What features could DAZN add to its mobile app to enhance the viewing experience for on-the-go users?

Introduction

To enhance the viewing experience for on-the-go users of DAZN's mobile app, we need to identify key pain points and develop innovative features that cater to their unique needs. I'll approach this by first clarifying our understanding of the current product and user base, then segmenting our users, analyzing their pain points, generating solutions, and finally prioritizing and measuring our proposed improvements.

Step 1

Clarifying Questions (5 mins)

• Looking at DAZN's position in the sports streaming market, I'm curious about our current user base and their primary use cases. Could you share some insights into who our typical mobile app users are and how they're currently using the app on-the-go?

Why it matters: This helps us tailor our solutions to the most common user scenarios. Expected answer: Primarily young professionals and sports enthusiasts who use the app during commutes or at live events. Impact on approach: Would focus on features that enhance quick content consumption and real-time updates.

• Considering the competitive landscape of sports streaming, I'm wondering about our key differentiators. What are the top 2-3 features that currently set DAZN apart from other sports streaming apps?

Why it matters: Helps us build on our strengths and maintain our unique value proposition. Expected answer: Exclusive live sports content, multi-device streaming, and personalized recommendations. Impact on approach: Would aim to enhance these key features for mobile users specifically.

• Given the rapid evolution of mobile technology, I'm interested in understanding our app's current technical capabilities. What are the most advanced features our app currently supports (e.g., AR, 5G streaming, offline viewing)?

Why it matters: Determines the technical foundation we can build upon for new features. Expected answer: The app supports 4K streaming on 5G networks and offline viewing for certain content. Impact on approach: Would explore cutting-edge features that leverage these capabilities.

• Considering DAZN's global presence, I'm curious about regional variations in user behavior. Are there significant differences in how users interact with the mobile app across different markets?

Why it matters: Helps us determine if we need to prioritize market-specific features or focus on global improvements. Expected answer: Some markets show higher mobile usage during live events, while others primarily use it for highlights and replays. Impact on approach: Would consider developing features that can be customized or prioritized based on regional preferences.