How might DAZN expand its personalized content recommendations to increase user engagement with niche sports?

Introduction

To expand DAZN's personalized content recommendations for niche sports and increase user engagement, we need to dive deep into user behavior, content discovery patterns, and the unique challenges of niche sports content. I'll approach this by analyzing our user segments, identifying pain points, generating innovative solutions, and proposing a strategic implementation plan.

Step 1

Clarifying Questions (5 mins)

• Looking at DAZN's position in the sports streaming market, I'm curious about the current state of personalization. Could you share insights on the existing recommendation system's performance, particularly for niche sports content?

Why it matters: Determines the baseline and areas for improvement Expected answer: Current system performs well for mainstream sports but struggles with niche content Impact on approach: Would focus on enhancing algorithms for niche sports discovery

• Considering user engagement metrics, I'm wondering about the current split between mainstream and niche sports viewership. What percentage of total watch time is currently dedicated to niche sports content?

Why it matters: Helps quantify the potential impact of improving niche sports recommendations Expected answer: Niche sports account for 15-20% of total watch time Impact on approach: Would inform the level of resources to allocate to this initiative

• Thinking about DAZN's content strategy, I'm interested in understanding the breadth of niche sports offerings. How many niche sports are currently available on the platform, and are there plans to expand this catalog?

Why it matters: Influences the scalability and long-term value of improved recommendations Expected answer: Currently offer 20-30 niche sports with plans to add 5-10 more in the next year Impact on approach: Would consider future-proofing the recommendation system for new content

• Considering user behavior across devices, I'm curious about the primary platforms where users consume niche sports content. Is there a significant difference in niche sports engagement between mobile, web, and connected TV apps?

Why it matters: Helps tailor the recommendation experience to platform-specific user behaviors Expected answer: Higher niche sports engagement on mobile, lower on connected TVs Impact on approach: Would prioritize mobile-first recommendation improvements