what metrics would you use to evaluate snap's snap map feature?

Introduction

Evaluating Snap Map's success requires a comprehensive approach to product metrics. To address this product success metrics challenge effectively, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders. This approach will help us gain a holistic understanding of Snap Map's performance and impact.

Step 1

Product Context

Snap Map is a location-sharing feature within Snapchat that allows users to see their friends' real-time locations on a map. It also displays public Stories from various locations, enabling users to explore events and activities happening around them.

Key stakeholders include:

1. Users (primarily young adults and teenagers)
2. Advertisers
3. Snap Inc. (the parent company)
4. Content creators

User flow:

1. Open Snapchat and pinch to zoom out or tap the map icon
2. View friend locations and nearby Stories
3. Interact with map elements (e.g., tapping on a friend's Bitmoji or a Story)

Snap Map fits into Snapchat's broader strategy of increasing user engagement and time spent in the app. It also provides opportunities for location-based advertising and partnerships.

Competitors like Facebook and Instagram have similar features, but Snap Map's integration with Snapchat's core functionality sets it apart.

Product Lifecycle Stage: Snap Map is in the growth stage, continuously adding new features and expanding its user base since its launch in 2017.