How can SeatGeek improve its mobile app interface to make finding and comparing ticket prices easier for users?

Introduction

To improve SeatGeek's mobile app interface for easier ticket price finding and comparison, we need to focus on user experience optimization and data presentation. I'll analyze the current state, identify key pain points, and propose targeted solutions to enhance the app's functionality and user satisfaction.

Step 1

Clarifying Questions (5 mins)

• Looking at SeatGeek's position in the ticket marketplace, I'm curious about the app's current user base and engagement metrics. Could you share some insights on our active user count, retention rates, and average session duration?

Why it matters: This information will help us understand the scale of impact and prioritize improvements. Expected answer: 5 million monthly active users, 60% retention rate, 8-minute average session duration. Impact on approach: High user count would focus on scalable solutions, while low retention might prioritize user experience enhancements.

• Considering the competitive landscape, I'm wondering about our unique value proposition. What are the key features or aspects that currently set SeatGeek apart from competitors like StubHub or Ticketmaster?

Why it matters: Understanding our strengths helps us build upon them and address weaknesses. Expected answer: Interactive seating maps, deal score algorithm, and price forecasting. Impact on approach: We'd focus on enhancing these differentiators while addressing gaps in the user experience.

• Given the focus on price comparison, I'm interested in understanding our current conversion rates. What percentage of users who compare prices actually complete a purchase, and how has this trend changed over the past year?

Why it matters: This metric directly relates to the effectiveness of our price comparison feature. Expected answer: 15% conversion rate, with a 2% increase over the past year. Impact on approach: A low or declining rate would indicate a need for significant UI/UX improvements in the price comparison flow.

• Considering the mobile-first approach, I'm curious about cross-platform usage patterns. What percentage of our users exclusively use the mobile app versus those who switch between mobile and web?

Why it matters: This helps us understand the importance of mobile-specific optimizations and potential cross-platform synergies. Expected answer: 70% mobile-only users, 30% cross-platform users. Impact on approach: High mobile-only usage would prioritize mobile-specific UI enhancements, while significant cross-platform usage might focus on consistent experiences across devices.