How might SeatGeek enhance its venue seating maps to give customers a better sense of the view from specific seats?

Introduction

SeatGeek's venue seating maps are a crucial feature for customers looking to purchase event tickets. Enhancing these maps to provide a better sense of the view from specific seats is a strategic opportunity to improve user experience and potentially increase conversions. I'll outline a comprehensive approach to tackle this product improvement challenge, focusing on user needs, technological solutions, and business impact.

Step 1

Clarifying Questions (5 mins)

• Looking at the product context, I'm thinking about the primary use case for SeatGeek's seating maps. Could you clarify if these maps are primarily used for sports events, concerts, or a mix of various event types?

Why it matters: Different event types may require different visualization approaches. Expected answer: A mix of event types, with a slight emphasis on sports events. Impact on approach: Would need to design a flexible solution that works across various venue layouts.

• Considering user behavior, I'm curious about the current interaction patterns with seating maps. What percentage of users interact with the seating map before making a purchase, and what's the average time spent on this feature?

Why it matters: Helps determine the feature's importance in the user journey and potential for improvement. Expected answer: 70% of users interact with the map, spending an average of 2 minutes. Impact on approach: High engagement would justify significant investment in enhancing this feature.

• Thinking about SeatGeek's position in the market, how does our current seating map feature compare to our main competitors? Are there any specific areas where we're lagging behind?

Why it matters: Identifies competitive gaps and opportunities for differentiation. Expected answer: We're on par with most competitors, but some offer 3D views we currently lack. Impact on approach: Would prioritize innovative features to leapfrog competition.

• Regarding company alignment, what are the key business metrics we're aiming to improve with this enhancement? Are we focusing more on increasing conversion rates, average order value, or user satisfaction scores?

Why it matters: Ensures the solution aligns with broader business objectives. Expected answer: Primary focus on improving conversion rates, with user satisfaction as a secondary goal. Impact on approach: Would prioritize features that directly impact purchase decisions.