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Product Management Root Cause Analysis Question: Investigating mobile app payment feature issues and support ticket spike
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Vinay

Updated Nov 19, 2024

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What caused the sudden spike in customer support tickets related to Investree's mobile app's payment feature?

Problem Solving Data Analysis Technical Understanding FinTech Mobile Banking Investment Platforms
Root Cause Analysis Payment Systems Mobile Apps Customer Support FinTech

Introduction

The sudden spike in customer support tickets related to Investree's mobile app's payment feature is a critical issue that demands immediate attention and a thorough root cause analysis. As we delve into this problem, we'll follow a systematic approach to identify, validate, and address the underlying causes while considering both short-term fixes and long-term strategic implications.

Our analysis will cover multiple aspects, including technical issues, user behavior patterns, recent product changes, and potential external factors. By breaking down the problem and examining each component, we'll develop data-driven hypotheses and propose targeted solutions to resolve the issue and prevent future occurrences.

Framework overview

This analysis follows a structured approach covering issue identification, hypothesis generation, validation, and solution development.

Step 1

Clarifying Questions (3 minutes)

  • Looking at the timing, I'm thinking this could be related to a recent app update. Has there been any significant update to the app, particularly the payment feature, in the last few weeks?

Why it matters: Recent changes often correlate with sudden spikes in support tickets. Expected answer: Yes, there was an update two weeks ago. Impact on approach: If confirmed, we'd focus on changes introduced in that update.

  • Considering user segments, I'm wondering if this issue is affecting all users equally. Are we seeing a disproportionate number of tickets from a specific user group, such as new users or those using particular device types?

Why it matters: Identifying affected segments helps narrow down potential causes. Expected answer: The majority of tickets are coming from iOS users. Impact on approach: We'd prioritize investigating iOS-specific issues if this is the case.

  • Given the nature of payment features, I'm curious about the specific problems users are reporting. What are the top 3 issues mentioned in these support tickets?

Why it matters: Understanding the nature of complaints guides our investigation. Expected answer: Users report failed transactions, app crashes during payment, and incorrect payment amounts. Impact on approach: We'd focus our technical investigation on these specific areas.

  • Thinking about external factors, I'm considering whether there have been any recent changes in payment gateways or third-party services integrated with the app. Have there been any updates or issues reported by our payment service providers?

Why it matters: Third-party integrations can often be the source of payment-related issues. Expected answer: No reported issues from payment providers. Impact on approach: If confirmed, we'd shift focus to internal factors rather than external services.

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