Why has the completion rate for Ruangguru's Math Mastery course dropped by 15% over the past month?

Introduction

The recent 15% drop in completion rates for Ruangguru's Math Mastery course is a concerning trend that requires immediate attention. To address this issue, I'll employ a systematic approach to identify, validate, and resolve the root cause while considering both short-term fixes and long-term strategic implications.

Step 1

Clarifying Questions (3 minutes)

• Looking at the timing, I'm thinking there might be a seasonal component. Has this drop coincided with any particular academic calendar events?

Why it matters: Seasonal patterns could explain temporary fluctuations. Expected answer: No significant seasonal events correlate with the drop. Impact on approach: If seasonal, we'd focus on cyclical strategies; if not, we'd investigate other factors.

• Considering user segments, I'm curious if this decline is uniform across all user groups. Have you noticed any particular demographic or user type more affected than others?

Why it matters: Identifying specific affected groups narrows our focus. Expected answer: The drop is more pronounced among high school students. Impact on approach: We'd tailor our solutions to address the needs of the most affected group.

• Regarding recent changes, I'm wondering if there have been any updates to the course content or platform in the past month?

Why it matters: Recent changes could directly impact user engagement. Expected answer: A new UI was implemented for the math module. Impact on approach: We'd investigate the UI change's impact on user experience and course navigation.

• Thinking about external factors, has there been any significant change in the competitive landscape or marketing efforts?

Why it matters: External pressures could influence user behavior. Expected answer: No major changes in competition or marketing. Impact on approach: We'd focus more on internal factors if external influences are stable.