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Product Management Design Question: AI personal finance app concept with user segments and features

Asked at Google

15 mins

You are provided with a team of 20 engineers and 4 data scientists. If you are given a time of 6 months to come up with a new product, what would that be? How far do you think you will be able to work on it in 6 months?

Product Design Hard Member-only
Product Strategy User Research Feature Prioritization Fintech AI/ML Personal Finance
Feature Prioritization Product Design User Segmentation MVP Development AI Finance

Introduction

Given a team of 20 engineers and 4 data scientists, with a 6-month timeline to develop a new product, I'd like to propose creating an AI-powered personal finance management app. This product would leverage our technical resources to address growing consumer needs in financial wellness. I'll outline my approach to designing this product, including user segmentation, pain point analysis, solution ideation, and success metrics.

Tip

Does this sound like a good direction? I'm happy to adjust if you had a different product category in mind.

Step 1

Clarifying Questions (3 minutes)

  • Based on the problem description, I'm thinking this might be for a specific company's existing product ecosystem. Is that the case?

Why it matters: Helps frame the solution within company constraints Expected answer: Yes, working within Company X's ecosystem Impact on approach: Would leverage existing company resources and align with current product suite

  • Given the team composition, I'm assuming we're working in an established tech company rather than a startup. Is this correct?

Why it matters: Influences available resources and risk tolerance Expected answer: Yes, it's an established tech company Impact on approach: Can leverage existing infrastructure and user base

  • The 6-month timeline suggests we're aiming for an MVP rather than a fully-featured product. Is that aligned with expectations?

Why it matters: Sets scope and prioritization framework Expected answer: Yes, focus on core features for initial launch Impact on approach: Will prioritize essential features and plan for iterative development

  • I'm curious about existing user research or data insights we might have access to. Are there any recent studies or analytics we can leverage?

Why it matters: Informs user understanding and validates assumptions Expected answer: Some existing research available, but may need supplementation Impact on approach: Will incorporate available data and identify gaps for further research

Propose the Goal

Given our company's focus on empowering users through technology, I believe the goal is to create a personal finance management app that helps users make smarter financial decisions through AI-driven insights and recommendations. Does this align with your vision?

Define the Scope

For this product design challenge, should we focus on budgeting and expense tracking as our core features? I'll assume we're targeting working professionals aged 25-40 as our primary user segment, with the ability to expand to other demographics in future iterations.

Based on these assumptions, let's move forward with designing our AI-powered personal finance management app.

Tip

I'll take a moment to organize my thoughts before diving into the next step.

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