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Product Management Design Question: Facebook babysitter service leveraging social graph for trust and availability

Asked at Meta

15 mins

How would you build a babysitter service for FB

Product Design Hard Member-only
Product Strategy User Segmentation Feature Prioritization Social Media Childcare Gig Economy
Product Design Social Networking Trust And Safety On-Demand Services Childcare

Introduction

To build a babysitter service for Facebook, we need to consider the unique challenges and opportunities within the social media ecosystem. This product would leverage Facebook's vast user base and existing features to create a trusted, efficient platform for connecting parents with qualified babysitters. I'll outline my approach to designing this service, focusing on user needs, market analysis, and key features.

Tip

Does this sound good? I'd like to confirm if you agree with this direction before we dive deeper.

Step 1

Clarifying Questions (3 minutes)

  • Based on the problem description, I'm thinking this would be integrated into Facebook's existing platform. Is that correct?

Why it matters: Helps frame the solution within Facebook's ecosystem Expected answer: Yes, it's meant to be a new feature within Facebook Impact on approach: Would leverage existing user data and social graph

  • Are we considering this for a global rollout, or should we focus on a specific market initially?

Why it matters: Affects regulatory considerations and market-specific features Expected answer: Start with the US market, then expand Impact on approach: Would prioritize US-specific requirements and user needs

  • Do we have any existing user research or data on Facebook users' childcare needs?

Why it matters: Informs our understanding of user pain points and demands Expected answer: Limited data available from user surveys Impact on approach: Would need to conduct additional user research

Propose the Goal

Given Facebook's focus on connecting people and building communities, I believe the goal is to create a trusted, easy-to-use babysitter service that leverages Facebook's social graph to help parents find reliable childcare. Does this align with your vision?

Define the Scope

Should we focus on on-demand babysitting services, or include longer-term arrangements as well?

Based on the answers, I'll assume we're building an integrated babysitter service within Facebook, initially for the US market, focusing on on-demand services, with limited existing user data.

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