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Product Management Enhancement Question: Improving Gmail's draft email functionality for better user experience
Image of author vinay

Vinay

Updated Nov 14, 2024

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How would you you improve gmail's draft email functionality?

Product Improvement Medium Member-only
Feature Prioritization User Experience Design Product Strategy Technology Productivity Software Communication Tools
Product Enhancement User Experience Email Services Productivity Tools Google

Introduction

Improving Gmail's draft email functionality is a crucial task that can significantly enhance user experience and productivity. As we delve into this challenge, we'll explore various aspects of the current functionality, identify pain points, and propose innovative solutions. Let's begin by clarifying some key points about the product and its users.

Step 1

Clarifying Questions (5 mins)

  • What are the current usage statistics for Gmail's draft functionality across different platforms (web, mobile, desktop)?

Why this matters: Understanding usage patterns helps prioritize improvements. Hypothetical answer: 60% web, 35% mobile, 5% desktop. Impact: Focus on web and mobile improvements for maximum impact.

  • What are the most common user complaints or feature requests related to draft emails?

Why this matters: Identifies key pain points to address. Hypothetical answer: Auto-save failures, difficulty finding drafts, accidental deletions. Impact: Prioritize solutions addressing these specific issues.

  • How does Gmail's draft functionality compare to competitors like Outlook or Apple Mail?

Why this matters: Helps identify areas for competitive differentiation. Hypothetical answer: Gmail lacks some advanced features like scheduled drafts or collaborative editing. Impact: Consider implementing unique features to stand out in the market.

  • What percentage of started drafts are eventually sent versus abandoned?

Why this matters: Indicates potential issues with the drafting process. Hypothetical answer: 70% sent, 30% abandoned. Impact: Focus on improving the completion rate of drafts.

Based on these hypothetical answers, I'll assume that improving Gmail's draft functionality should focus on enhancing reliability, accessibility, and feature set, particularly for web and mobile users.

Tip

At this point, you can ask interviewer to take a 1-minute break to organize your thoughts before diving into the next step.

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