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Product Management Improvement Question: Enhancing Google Maps for elderly users with accessibility features

What is your favourite Google product? How would you improve it for the elderly people?

Product Improvement Medium Member-only
User Empathy Feature Prioritization Accessibility Design Technology Navigation Assistive Tech
User Experience Product Improvement Google Accessibility Elderly Tech

Introduction

Google Maps is my favorite Google product, and I'll explore how to improve it for elderly users. This task involves understanding the unique needs of older adults and adapting a complex, feature-rich application to better serve them. I'll outline my approach to enhancing Google Maps' accessibility, usability, and relevance for the elderly population.

Step 1

Clarifying Questions (5 mins)

  • What specific age range are we considering for "elderly people"?

Why this matters: Age-related changes vary widely, affecting our design approach. Hypothetical answer: Let's focus on users 65 and older. Impact: This helps us target age-specific challenges like vision and motor skills.

  • What are the primary use cases for elderly users of Google Maps?

Why this matters: Identifies key areas for improvement and prioritization. Hypothetical answer: Navigation while driving, finding local services, and public transit information. Impact: Guides our focus on the most critical features for this demographic.

  • Are there any specific accessibility guidelines or regulations we need to consider?

Why this matters: Ensures compliance and best practices in design for older adults. Hypothetical answer: Yes, we'll adhere to WCAG 2.1 guidelines and ADA requirements. Impact: Provides a framework for accessibility improvements across the app.

  • What devices are most commonly used by elderly people to access Google Maps?

Why this matters: Influences our design decisions for different platforms. Hypothetical answer: Primarily smartphones, with some tablet and desktop usage. Impact: Helps prioritize mobile improvements while considering cross-platform consistency.

Assumptions:

  1. Our target users are 65 years and older.
  2. Primary use cases include navigation, local search, and public transit information.
  3. We'll focus on smartphone improvements but consider cross-platform consistency.
  4. Accessibility guidelines (WCAG 2.1 and ADA) will guide our design process.

Tip

At this point, you can ask interviewer to take a 1-minute break to organize your thoughts before diving into the next step.

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