how would you measure the success of epic games's epic games store?

Introduction

Measuring the success of Epic Games Store is crucial for understanding its market position and growth potential in the competitive digital game distribution landscape. To approach this product success metrics problem effectively, I'll follow a structured framework that covers core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

Epic Games Store is a digital distribution platform for PC and Mac games, launched in December 2018 by Epic Games. It serves as a direct competitor to Steam, offering a curated selection of games and a more favorable revenue split for developers (88% to the developer, 12% to Epic).

Key stakeholders include:

1. Gamers (users)
2. Game developers and publishers
3. Epic Games (platform owner)
4. Investors and shareholders

User flow:

1. Browse store: Users explore game catalog, featured titles, and sales
2. Purchase: Select a game, complete checkout process
3. Download and install: Access library, download and install purchased games
4. Play and engage: Launch games, track achievements, interact with friends

The Epic Games Store fits into Epic's broader strategy of creating an ecosystem around its game engine (Unreal Engine) and expanding its reach in the gaming industry. It aims to challenge Steam's dominance by offering better terms for developers and exclusive titles.

Compared to Steam, Epic Games Store has a smaller game library but offers more curated content and frequent free game giveaways to attract users.

Product Lifecycle Stage: Growth phase - The platform is still expanding its user base and game library, focusing on user acquisition and retention strategies.