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Product Management Design Question: App concept for sharing updates with close friends

Asked at Meta

15 mins

Build an app to help share/get updates with only your close friends.

Product Design Medium Member-only
User Segmentation Feature Prioritization Product Strategy Social Media Mobile Apps Communication
Social Media User Engagement Privacy Product Design Mobile Apps

Introduction

Building an app to share and get updates with only close friends is an intriguing challenge that addresses the growing need for more intimate digital connections. This product aims to create a space for authentic, meaningful interactions in a world of overwhelming social media noise. I'll approach this design problem by first clarifying our objectives, then analyzing user segments and pain points, before proposing and prioritizing solutions. Let's dive in.

Tip

Does this approach sound good to you? I'm happy to adjust if you have any specific areas you'd like me to focus on.

Step 1

Clarifying Questions (3 minutes)

  • Based on the problem description, I'm thinking this might be for a specific company's existing product. Is that the case, or are we designing this as a standalone app?

Why it matters: This helps frame the solution within existing constraints or as a new venture. Expected answer: It's a standalone app. Impact on approach: We'll need to consider building from scratch, including user acquisition strategies.

  • Given the focus on close friends, I'm assuming we're targeting a general consumer audience rather than enterprise users. Is that correct?

Why it matters: It affects our user segmentation and feature prioritization. Expected answer: Yes, it's for general consumers. Impact on approach: We'll focus on personal use cases and consumer-friendly features.

  • Are there any specific time or resource constraints we should be aware of for this project?

Why it matters: It helps set realistic goals for the MVP and future iterations. Expected answer: We have 6 months and a small team to launch an MVP. Impact on approach: We'll need to prioritize core features and plan for scalability.

Propose the Goal

Given the focus on close friends, I believe our goal is to create an intimate digital space that fosters meaningful connections and simplifies sharing updates with a select group. Does this align with your vision?

Define the Scope

For this product design challenge, should we focus on mobile app development, or are we considering a multi-platform approach including web and desktop?

Based on the answers, I'll assume we're building a mobile-first standalone app for consumers, with a 6-month timeline for MVP launch. Our primary goal is to create an intimate digital space for close friends to share updates easily.

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