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Google
Product Design Medium Member-only

Design a product that informs people about the Coronavirus.

Prepared by NextSprints

15 mins
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User Segmentation Problem Prioritization Solution Design Healthcare Technology Public Health Product Design User Research Health Tech Information Architecture Crisis Communication
Product Management Design Question: Create a user-friendly coronavirus information product for diverse global audiences

Introduction

Designing a product to inform people about the Coronavirus is a critical task given the global impact of the pandemic. The key aspects we need to consider include accuracy of information, accessibility, user engagement, and the ability to adapt to rapidly changing situations. I'll approach this by first clarifying our objectives, then analyzing user segments and pain points, before proposing and prioritizing solutions.

Tip

Does this approach sound good to you? I'd be happy to adjust if you have any specific areas you'd like me to focus on.

Step 1

Clarifying Questions (3 minutes)

  • Based on the problem description, I'm thinking this might be for a specific company's existing product. Would you say that's the case?

Why it matters: Helps frame solution within company constraints Expected answer: Yes, working within Company X's ecosystem Impact on approach: Would leverage existing company resources and align with current product suite

  • Given the global nature of the pandemic, I'm assuming we're targeting a worldwide audience. Is that correct, or should we focus on a specific region?

Why it matters: Influences localization needs and data sources Expected answer: Global focus with regional customization Impact on approach: Need to consider multi-language support and diverse data sources

  • Considering the urgency of the situation, are we working with a specific timeline for launch?

Why it matters: Affects scope and prioritization of features Expected answer: Aiming for initial launch within 1-2 months Impact on approach: Focus on MVP with core features, plan for rapid iterations

  • I imagine there's a wealth of existing research on COVID-19 information needs. Do we have access to any user studies or data on current information-seeking behaviors?

Why it matters: Informs user pain points and feature prioritization Expected answer: Some preliminary data available, but ongoing research needed Impact on approach: Incorporate existing insights, plan for continuous user research

Propose the Goal

Given our focus on informing people about the Coronavirus, I believe our goal should be to create a trusted, easily accessible source of up-to-date COVID-19 information that empowers users to make informed decisions about their health and safety. Does this align with your vision?

Define the Scope

For this product design challenge, should we focus on creating a mobile app as our primary platform? This would allow for features like push notifications for updates and location-based information.

Based on your answers, I'll assume we're designing a mobile app for a global audience, with a focus on providing timely, accurate, and actionable information about COVID-19.

Tip

I'll take a moment to organize my thoughts before moving on to the next step.

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NextSprints

Updated Nov 27, 2024