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Product Management Design Question: WhatsApp message pinning feature concept for improved chat organization

Asked at Meta

15 mins

Design a pinning feature in a chat app such as WhatsApp.

Product Design Medium Member-only
Feature Design User Segmentation Prioritization Social Media Messaging Productivity Software
User Experience Feature Development Product Design Productivity Chat Apps

Introduction

Designing a pinning feature for a chat app like WhatsApp is an exciting challenge that can significantly enhance user experience and productivity. This feature would allow users to keep important messages easily accessible, improving information retrieval and conversation management. I'll approach this design problem by first clarifying our objectives, then analyzing user needs, and finally proposing and evaluating solutions.

Tip

Does this approach sound good to you? I'm happy to adjust if you have any specific areas you'd like me to focus on.

Step 1

Clarifying Questions (3 minutes)

  • Based on the problem description, I'm thinking this might be for a specific company's existing product. Is that correct, or should I approach this as a generic chat app?

Why it matters: This helps frame the solution within existing constraints or opportunities. Expected answer: Let's treat it as a generic chat app. Impact on approach: I'll focus on universal chat app features and user needs rather than specific company constraints.

  • I'm assuming we're designing for a well-established chat app with a large user base. Is that accurate, or should we consider this for a startup or newer platform?

Why it matters: This affects the scale of implementation and potential user resistance to change. Expected answer: Consider it for an established app. Impact on approach: I'll need to balance innovation with maintaining familiarity for existing users.

  • Are there any specific time or resource constraints for implementing this feature?

Why it matters: This helps prioritize features and determine the scope of the solution. Expected answer: No specific constraints, focus on the best possible solution. Impact on approach: I'll propose a comprehensive solution with potential for phased implementation.

Propose the Goal

Given that we're focusing on a chat app like WhatsApp, I believe the goal is to enhance user productivity and satisfaction by providing an efficient way to organize and access important messages. Does this align with your vision for the pinning feature?

Define the Scope

For this product design challenge, should we focus on pinning functionality for individual chats, or should we also consider group chats and broadcast lists?

Based on your answers, I'll assume we're designing a pinning feature for a well-established chat app, focusing on both individual and group chats, without specific resource constraints. Our primary goal is to improve user productivity and satisfaction.

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