How might Intermountain Healthcare enhance its LiVe Well program to better support long-term lifestyle changes for patients?

Introduction

To enhance Intermountain Healthcare's LiVe Well program for better long-term lifestyle support, we need to analyze the current offering, identify pain points, and develop innovative solutions. I'll approach this by examining user segments, analyzing pain points, generating solutions, and proposing metrics for success.

Clarifying Questions

• Looking at the LiVe Well program, I'm thinking it might be at a critical growth stage where user engagement is key. Could you help me understand where we are in the program's lifecycle and what metrics are currently driving this improvement initiative?

Why it matters: Determines if we should focus on user acquisition, retention, or feature expansion. Expected answer: Mid-growth phase with challenges in long-term user engagement. Impact on approach: Would focus on retention strategies and habit-forming features.

• Considering the healthcare context, I'm curious about the integration of LiVe Well with other Intermountain Healthcare services. How closely is the program tied to patients' overall healthcare journey, and are there any data sharing or privacy concerns we need to address?

Why it matters: Influences the extent of personalization and data utilization we can implement. Expected answer: Moderate integration with some data sharing limitations. Impact on approach: Would explore ways to enhance personalization within privacy constraints.

• Given the focus on long-term lifestyle changes, I'm wondering about the current user engagement patterns. What's the typical user journey like, and at what points do we see the highest drop-off rates?

Why it matters: Helps identify critical touchpoints for intervention and improvement. Expected answer: High initial engagement, with drop-offs after 3-6 months. Impact on approach: Would prioritize features that maintain motivation and engagement over time.

• Considering the competitive landscape, how does LiVe Well currently differentiate itself from other wellness programs or apps in the market?

Why it matters: Informs our strategy for maintaining or enhancing competitive advantage. Expected answer: Strong integration with healthcare services, but lacking in some modern engagement features. Impact on approach: Would focus on leveraging healthcare integration while modernizing engagement tactics.