Estimate the number of Facebook users in India.

Categorization

This is a Market/User Estimation focusing on the number of users for a specific platform (Facebook) in a given geographic region (India).

Step 1

Clarify the Question

• Looking at the scope, are we estimating current users or projecting a future date?

Why it matters: Affects whether we need to factor in growth rates Expected answer: Current users Impact: We'll focus on present demographics and penetration rates

• Considering user definition, are we looking at monthly active users (MAU) or total accounts?

Why it matters: MAU is typically lower than total accounts and more relevant for engagement Expected answer: Monthly active users Impact: We'll need to factor in activity rates in our calculations

• Given Facebook's multiple platforms, should we include Instagram and WhatsApp users?

Why it matters: Could significantly change the total number if included Expected answer: Facebook platform only Impact: We'll focus solely on Facebook's core platform penetration