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Product Management Guesstimate Question: Estimating total number of videos on YouTube platform

Estimate the Total number of Videos on YouTube

Guesstimates Medium Member-only
Estimation Data Analysis Market Understanding Social Media Digital Content Video Streaming
Data Analysis User Behavior Content Platforms Guesstimates Digital Media

Categorization

This estimation falls under the Product/Usage Estimations category, specifically focusing on content generation (uploads) on a major platform.

Step 1

Clarify the Question

  • Looking at the scope of this estimation, are we considering the total number of videos ever uploaded to YouTube, or the current active video count?

Why it matters: Determines whether to account for deleted videos and historical growth. Expected answer: Total videos ever uploaded. Impact on approach: Will need to factor in YouTube's lifespan and growth rate.

  • Considering YouTube's global presence, should we approach this as a worldwide estimate or focus on specific regions?

Why it matters: Affects the population base and internet penetration rates used. Expected answer: Worldwide estimate. Impact on approach: Will use global population and average metrics across regions.

  • Given YouTube's long history, should we account for significant changes in video upload behavior over time?

Why it matters: Influences whether to use current upload rates or a more complex model. Expected answer: Yes, consider changes over time. Impact on approach: Will incorporate a growth factor in calculations.

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