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Company focus

Google
Product Design Medium Member-only

Design a way to make airport layovers suck less.

Prepared by NextSprints

15 mins
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User Segmentation Problem Prioritization Solution Design Travel Hospitality Technology User Experience Product Design Travel Tech Airport Innovation
Product Management Design Question: Airport layover experience improvement concept featuring WorkPods

Introduction

Designing a way to make airport layovers less unpleasant is an intriguing challenge that touches on various aspects of the travel experience. I'll approach this by first understanding the context, identifying key user segments and their pain points, and then proposing innovative solutions to enhance the layover experience. Let's dive in.

Tip

Does this approach sound good? I'd be happy to adjust my focus if you have any specific areas you'd like me to emphasize.

Step 1

Clarifying Questions (3 minutes)

  • Based on the problem description, I'm thinking this might be for a specific company's existing product. Is that the case, or should we approach this as a standalone solution?

Why it matters: This helps frame the solution within existing constraints or as a new venture. Expected answer: Let's treat it as a standalone solution. Impact on approach: We'll have more flexibility in ideation but need to consider partnerships and integration.

  • Considering the scope of airport operations, I'm wondering if we should focus on a particular aspect of layovers, such as entertainment, productivity, or comfort. Do you have a specific area in mind?

Why it matters: This helps narrow our focus and align with potential user needs. Expected answer: Let's keep it open-ended for now. Impact on approach: We'll need to consider multiple aspects of the layover experience.

  • Given the complexity of airport ecosystems, I'm curious about the level of integration we can assume with existing airport infrastructure. Are we working with full airport cooperation, or should we design a solution that can work independently?

Why it matters: This affects the feasibility and implementation of our solutions. Expected answer: Assume moderate cooperation from airports. Impact on approach: We'll need to balance standalone features with potential for deeper integration.

Propose the Goal

Given the open-ended nature of the problem, I believe our goal should be to create a solution that significantly improves passenger satisfaction during layovers while potentially generating new revenue streams for airports and airlines. Does this align with your vision?

Define the Scope

Based on our discussion, I'll focus on designing a comprehensive solution that addresses multiple aspects of the layover experience, with the flexibility to work across different airports. We'll assume moderate cooperation from airports but design for scalability and potential deeper integration in the future.

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Updated Nov 25, 2024