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Product Management Improvement Question: Enhancing WhatsApp group chat for large communities
Image of author vinay

Vinay

Updated Nov 15, 2024

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Asked at Meta

15 mins

How can WhatsApp enhance its group chat experience for large communities?

Product Improvement Medium Member-only
Feature Prioritization User Segmentation Solution Design Social Media Communication Technology
User Experience Product Improvement Messaging Apps Community Management

Introduction

WhatsApp's group chat experience for large communities is ripe for enhancement. As communities grow, the current features may not adequately serve the needs of diverse and expansive user groups. I'll analyze the current state, identify key pain points, and propose strategic solutions to improve the group chat experience for large communities on WhatsApp.

Step 1

Clarifying Questions (5 mins)

  • What's the current size limit for WhatsApp groups, and how does it compare to competitors?

Why this matters: Understanding the current limitations helps identify immediate improvement areas. Hypothetical answer: WhatsApp currently allows up to 256 members per group, while some competitors allow 1000+. Impact: This could guide whether to focus on increasing group size or improving management of existing limits.

  • What are the most common use cases for large community groups on WhatsApp?

Why this matters: Identifying primary use cases helps tailor solutions to specific needs. Hypothetical answer: Common uses include neighborhood communities, fan clubs, and large organizations. Impact: Solutions can be prioritized based on the most prevalent and valuable use cases.

  • What are the current moderation tools available for group admins?

Why this matters: Effective moderation is crucial for maintaining order in large groups. Hypothetical answer: Basic tools like removing members and setting posting permissions exist. Impact: This informs whether to focus on enhancing existing tools or introducing new moderation features.

  • How does WhatsApp currently handle message visibility and organization in large groups?

Why this matters: Information overload is a common issue in large group chats. Hypothetical answer: Messages appear chronologically with basic search functionality. Impact: This could guide solutions for better message organization and filtering.

Based on these hypothetical answers, I'll assume that WhatsApp needs to focus on improving group management, message organization, and user engagement for large communities while potentially increasing the group size limit.

Tip

At this point, you can ask interviewer to take a 1-minute break to organize your thoughts before diving into the next step.

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