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Launching YouTube Music: Designing a Standalone App Experience
Yes, I recommend launching a separate app for YouTube Music to provide a focused, music-centric experience. The app should feature personalized playlists, offline listening, and seamless integration with YouTube's vast music video library.
Introduction
The question at hand is whether to launch a separate app for YouTube Music and, if so, how to design the experience. This scenario involves creating a new product within the existing YouTube ecosystem, targeting both current YouTube users and new music streaming audiences. My response will cover market analysis, product strategy, launch preparation, and post-launch considerations.
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