How might Too Good To Go enhance its rating system to provide more accurate information about participating restaurants and their offerings?

Introduction

To enhance Too Good To Go's rating system for more accurate information about participating restaurants and their offerings, we need to consider multiple factors that influence user experience and decision-making. I'll approach this challenge by analyzing key stakeholders, identifying pain points, and proposing innovative solutions that align with the company's goals and user needs.

Step 1

Clarifying Questions (5 mins)

• Looking at Too Good To Go's business model, I'm thinking about the balance between user satisfaction and restaurant participation. Could you share insights on the current retention rates for both users and restaurants?

Why it matters: This helps us understand if we need to focus more on user experience or restaurant incentives. Expected answer: User retention is strong, but restaurant churn is increasing. Impact on approach: Would prioritize solutions that benefit restaurants while maintaining user trust.

• Considering the rating system's importance, I'm curious about its current usage. What percentage of users leave ratings, and how often do they consult ratings before making a purchase?

Why it matters: Determines the potential impact of improving the rating system. Expected answer: 30% of users leave ratings, 80% consult them before purchasing. Impact on approach: Would focus on increasing rating participation and improving rating visibility.

• Given the nature of surplus food, I'm wondering about the variability in offerings. How consistent are the "magic bags" from restaurants, and how does this affect user satisfaction?

Why it matters: Helps understand if ratings should focus more on consistency or overall experience. Expected answer: High variability in offerings, leading to mixed user satisfaction. Impact on approach: Would consider incorporating consistency metrics into the rating system.

• Thinking about the app's growth, I'm interested in the current stage of the product lifecycle. Where does Too Good To Go stand in terms of market penetration and user growth?

Why it matters: Influences whether we should optimize for acquisition or retention. Expected answer: Mature in some markets, still growing in others. Impact on approach: Would tailor rating system improvements to support both growth and retention strategies.