What features could Too Good To Go add to its app to better connect users with local businesses and reduce food waste?

Introduction

Too Good To Go is a platform aimed at reducing food waste by connecting users with local businesses that have surplus food. To improve this app, we need to focus on enhancing the connection between users and local businesses while maximizing the reduction of food waste. I'll approach this challenge by analyzing user segments, identifying pain points, and proposing innovative solutions that align with the app's core mission.

Step 1

Clarifying Questions (5 mins)

• Looking at the product context, I'm thinking about the current user engagement patterns. Could you share insights on how frequently users typically interact with the app and what percentage of users make repeat purchases?

Why it matters: This helps us understand if we need to focus more on acquisition or retention strategies. Expected answer: Users interact 2-3 times a week, with 60% making repeat purchases. Impact on approach: High repeat purchase rate would suggest focusing on enhancing the core experience rather than acquisition features.

• Considering the app's position in the market, I'm curious about the primary motivations driving user behavior. Are users primarily driven by cost savings, environmental concerns, or convenience?

Why it matters: This informs which aspects of the user experience we should emphasize in new features. Expected answer: A mix, with cost savings slightly edging out environmental concerns. Impact on approach: We might prioritize features that highlight both cost savings and environmental impact.

• Given the nature of the business model, I'm wondering about the current balance of supply and demand. Are there typically more users looking for deals than there are available offers from businesses?

Why it matters: This helps determine if we need to focus more on increasing business participation or user acquisition. Expected answer: There's often more demand from users than available offers. Impact on approach: We might prioritize features that encourage more businesses to participate or increase the frequency of their offers.

• Thinking about the broader ecosystem, I'm interested in understanding the app's integration with other platforms or services. Are there any current partnerships or integrations with other apps, loyalty programs, or payment systems?

Why it matters: This informs potential areas for expansion and improved user convenience. Expected answer: Limited integrations, mainly with major payment systems. Impact on approach: We might explore new partnerships or integrations to enhance the user experience and reach.